CBS, Turner slam dunk in $8.8 billion deal with NCAA

The NCAA extended its deal with CBS Sports and Turner to air its Men’s Basketball Championship tournament through 2032 The eight-year, $8.8 billion deal includes live broadcasts of games across all platforms including any future platform creations This year’s NCAA title game was the first to air exclusively on cable and every March Madness game was, for the first time, presented live on national television and across digital platforms