Google’s new search feature makes it easier to self-promote
- 8 years ago
Google is considering a huge change to the format of search results, and it has huge implications for organizations and individuals alike looking to promote online.
According to a report from the Verge, Google will allow any brand, artist, or organization post live updates in a feed that appears on the results page when their name is searched.
Google first began testing the technology to give presidential candidates the platform to address people who search their names directly.
Candidates took to the feeds to post rebuttals about subjects in debates, and eventually began posting lengthy policy stance pieces about hot-button issues like gun control and immigration.
The new feature stems from Google’s mobile “cards,” which allow users to click, swipe or tap and access supplemental information on search terms.
Google is seeking to expand the use of the feature, and one day could offer its service to celebrities and national brands with large online presences.
According to a report from the Verge, Google will allow any brand, artist, or organization post live updates in a feed that appears on the results page when their name is searched.
Google first began testing the technology to give presidential candidates the platform to address people who search their names directly.
Candidates took to the feeds to post rebuttals about subjects in debates, and eventually began posting lengthy policy stance pieces about hot-button issues like gun control and immigration.
The new feature stems from Google’s mobile “cards,” which allow users to click, swipe or tap and access supplemental information on search terms.
Google is seeking to expand the use of the feature, and one day could offer its service to celebrities and national brands with large online presences.