Kaiser Broadcasting - Doing Things in a Big Way (Promotional Sales Film) (Part 1, 1968)

  • 8 years ago
This clip made possible by the donations from our generous group of Fuzzketeers during the Spring 2012 Tape Transfer Fundraiser.\r
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Heres Part 1 of a neat promotional sales film from Kaiser Broadcasting Company which owned WFLD Channel 32 from 1973 to 1977. This 1968 film, dealt with the companys pre-WFLD early years in operation; at the time of this promo film, Kaiser owned stations in Philadelphia, Detroit, Boston, Cleveland, San Francisco and Los Angeles, each of which (along with the programming they offered) is spotlighted here. \r
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The first station spotlighted is WKBS Channel 48 in Philadelphia (ADI & DMA #4 as of 1968) which first signed on in September 1965 (and, sadly, left the air in August 1983 as a consequence of the dissolution of successor owner Field Communications). A brief clip of Della (a talk show hosted by Della Reese that ran from 1969 to 1970) is shown, followed by a description of WKBSs audience at the time of original sign-on vs. 1968 and 1970 shown over a backdrop of the Philadelphia skyline, along with share of audience figures. Next is a shot of the control room of Channel 48 leading into The Ten OClock News, with filmed reports from Jim Vance (later to be a long-running anchor at WRC Channel 4 in Washington, DC), Bob Wallace (a few years before he came to Chicago to make his name at WBBM Channel 2) and Jay Lloyd (who later became a reporter at KYW Newsradio 1060), followed by anchor Doug Johnson (before he came to New York as a reporter and occasional anchor for WABC Channel 7s Eyewitness News from 1969 into the early 1990s) in the studio, leading into the newscasts opening titles. Behind-the-scenes shots of the news staff at work is shown as the narrator explains what goes on to put the news show together. Next are more shows such as the local version of Romper Room, Dickory Docs Toy Shop and Captain Philadelphia, followed by slides for Superman, The Little Rascals and The Flintstones, and clips from the Dialing for Dollars movie show, legendary Philly disc jockey Hy Lits music show (with a brief clip of a promotional video for Tommy Boyce and Bobby Harts 1968 hit Alice Long (Youre Still My Favorite Girlfriend)), and wrestling. \r
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The next station spotlighted is WKBD Channel 50 in Detroit (signed on January 10th 1965), starting with a clip of the Detroit Red Wings hockey opening titles and a clip from a Red Wings game. Programs shown include The Lou Gordon Program which started the year the station signed on and ran up to his death in 1977; a clip of Gordons famous interview with then-Governor George Romney (father of 2012 Republican Presidential candidate Mitt Romney) in which Romney said he was brainwashed about Vietnam is shown; also spotlighted are Les Cranes later talk show (between the end of his 1964-65 ABC talk show and his 1971 hit Desiderata), The David Susskind Show (originated from WNEW Channel 5 in New York, a future sister station to WFLD), I Love Lucy, Perry Mason, and movies featuring stars such as Claudia Cardinale and Rod Steiger. Childrens programming and a 10pm newscast were also part of the WKBD schedule at the time.\r
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Next to Boston (fifth-largest market at the time) and WKBG Channel 56 (signed-on in 1966, co-owned with The Boston Globe [as Kaiser-Globe Broadcasting] through 1974, after which the Globe sold its share back to Kaiser which then changed the stations calls to the current WLVI; this Kaiser/Globe partnership also owned WJIB-FM and WCAS). \r
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Voiceover by Joe Hughes.\r
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Of course this was never aired, and was just shown privately, but this would date to 1968.\r
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The Museum of Classic Chicago Televisions primary mission is the preservation and display of off-air, early home videotape recordings (70s and early 80s, primarily) recorded off of any and all Chicago TV channels; footage which would likely be lost if not sought out and preserved digitally. Even though (mostly) short clips are displayed here, we preserve the entire broadcasts in our archives - the complete programs with breaks (or however much is present on the tape), for historical purposes. For information on how to help in our mission, to donate or lend tapes to be converted to DVD, and to view more of the 3,800+ (and counting) video clips available for viewing in our online archive, please visit us at:\r

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