Academy sues over $200,000 so-called Oscar gift bags

  • 9 years ago
A "Vampire Breast Lift."
A laser skin-tightening procedure.
A 10-day first-class trip to Israel.
Those are a few of the services included in the $200,000 gift bags that one marketing firm has promised for celebrities attending the Oscars ceremony on Feb. 28.
The Academy of Motion Picture Arts and Sciences, which hands out the awards, wants the public to know that it hasn't approved any of those items.
In a federal lawsuit filed on Tuesday in Los Angeles, the organization accused Distinctive Assets of promoting the gift bags as official Oscars swag.
"Distinctive Assets uses the Academy's trademarks to raise the profile of its 'gift bags' and falsely create the impression of association, affiliation, connection, sponsorship and/or endorsement," said the lawsuit, which names the company's founder, Lash Fary, as a defendant.

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