Modi urged to make reality match 'Make in India' hype
- 8 years ago
Thousands of people and mascots of lions swarmed the weekend opening of a "Make in India" drive to attract foreign direct investment, pitched by Prime Minister Narendra Modi as "the biggest brand that India has ever created".
The week-long event, the boldest since Modi launched the initiative to emulate China's export miracle back in 2014, seeks to "spark a renewed sense of pride in India's manufacturing", its marketing blurb says.
But even as the Make in India hype scales new heights, some bosses question Modi's delivery on promises to make it easier to do business, while marketing experts caution against creating unrealistic expectations.
"When you over-communicate and you under-deliver, the biggest risk is that you begin to lose trust," said Chandramouli Nilakantan, CEO of Blue Lotus Communications, a branding and public relations consultancy.
The week-long event, the boldest since Modi launched the initiative to emulate China's export miracle back in 2014, seeks to "spark a renewed sense of pride in India's manufacturing", its marketing blurb says.
But even as the Make in India hype scales new heights, some bosses question Modi's delivery on promises to make it easier to do business, while marketing experts caution against creating unrealistic expectations.
"When you over-communicate and you under-deliver, the biggest risk is that you begin to lose trust," said Chandramouli Nilakantan, CEO of Blue Lotus Communications, a branding and public relations consultancy.