1957 SHOPPING CAN BE FUN - HILLSDALE SHOPPING CENTER SAN MATEO, CALIFORNIA

  • 8 years ago
1957 promotional film for the Hillsdale Shopping Center in San Mateo, California illustrating the many retailers, holiday promotions and advertising efforts used to draw patrons into the center.

Per Wikipedia: "Originally opened by developer David D. Bohannon in December 1954 as an open-air center, it featured Sears and the first suburban branch store of Macy's San Francisco, later adding Emporium in 1962. In 1982, faced with San Diego-based developer The Hahn Company's new San Mateo Fashion Island Mall, Hillsdale was enclosed between Macy's and Emporium and added Northern California's first Nordstrom. Fashion Island could not compete, eventually closing and being demolished for the Bridgepointe power center. In 1996 Sears relocated from its original, external location to the former Emporium store."

"Hillsdale, along with Bellevue Square, NorthPark Center and South Coast Plaza, remains one of the few major shopping centers to remain in private ownership, continuing to be owned by the Bohannon family."