Brand Equity | ‘Taste the feeling’ replaces ‘Open Happiness’

ET NOW
ET NOW
  • 8 years ago
Coca-Cola's got a new global theme and it’s called 'Taste the feeling'! Taste the feeling replaces ‘Open Happiness,’ which had been the brand's slogan since 2009! On this segment of Brand Equity, we get you Coke's global CEO Muhtar Kent on the change in positioning and a first look at new global campaign.

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