RVCA meaning and pronunciation

Clothing company with close connections to the skateboarding, surfing, and snowboarding lifestyles.

Known for its expensive t-shirts which are made of thin cotton and depict artistic and obscure designs.

The company's name is pronounced "ru-kah", as its main logo is the word RUCA spelled with a Roman "V" in place of the "U". It is frequently misread and mispronounced as an acronym "R V C A".


RVCA definition by Urban Dictionary