Chinese artist Ai Weiwei said Wednesday that a change in policy by Lego to allow bulk orders of its toy bricks for projects with a political purpose is a victory for freedom of expression.
The Lego Group last year refused a bulk order for the toy bricks for an exhibition of Ai's in Melbourne, Australia.
Ai called that move "an act of censorship and discrimination," but Lego said it had a decades-old policy of not endorsing the use of its bricks in projects with a "political agenda."
On Tuesday, Lego announced that it would no longer ask what the "thematic purpose" of a project is.
Instead, customers who intend to display their creations in public will be asked to make clear that Lego does not support or endorse them.
Asked whether it was in response to Ai's case, the toy-maker said it had been asked whether it supports human rights and freedom of expression.
The Lego Group last year refused a bulk order for the toy bricks for an exhibition of Ai's in Melbourne, Australia.
Ai called that move "an act of censorship and discrimination," but Lego said it had a decades-old policy of not endorsing the use of its bricks in projects with a "political agenda."
On Tuesday, Lego announced that it would no longer ask what the "thematic purpose" of a project is.
Instead, customers who intend to display their creations in public will be asked to make clear that Lego does not support or endorse them.
Asked whether it was in response to Ai's case, the toy-maker said it had been asked whether it supports human rights and freedom of expression.
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