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Jiah Khan launched KS Miss Maxim 2012 pageant.It was a night of sensuality, glamour and raging hotness as MAXIM, the No. 1 men's magazine in the country, launched KS Miss Maxim 2012 the latest edition of its proprietary pageant in association with Chic Management pvt ltd with stunning Bollywood diva Jiah Khan at Aqua, The Park Hotel on 29th October 2012. Bollywood stunner Jiah Khan was the perfect fit to kickstart this year's search for the ultimate Maxim diva. A former Maxim Cover girl, Jiah is known for her stunning looks and for oozing sex appeal. She's a woman who has the attitude to set her apart. Having Jiah launch KS Miss Maxim 2012 and be on the Panel of judges will be a huge boost to the contestants too, as the contest kicks off in November across India. Speaking on the occasion, Jiah Khan said, "It is an honour to launch the Miss Maxim 2012 contest. Being a Maxim Covergirl myself, I know what an honour it is to be picked by a magazine that sets the benchmark for beauty and hotness for women. I wish all the contestants the best and am honoured that I will be one of the few who will share my tips on beauty and hotness with these girls." Talking about the Miss Maxim pageant, Vivek Parikh, Editor, Maxim India, said, "There are hot girls and then there are hot girls who will redefine how men perceive hotness. Miss Maxim is the only contest that allows girls to be themselves, without having to study, prep and preen. It is about who they are and how they approach their own hotness. The KS Miss Maxim 2012 will hopefully create a brand new ideology in the world with a mass-produced idea of who a woman can be. The party,hosted by Shikhar Sidharth on behalf of Maxim welcomed the socialites where Designer Anand Bhushan, Jewellery Designer Dolly Oberoi, Raveela Sharma, Sameer Singh, Designer Gautam Gupta, Actor Naseer Abdullah, Liza Verma, Ritu Makhija, Pratima Pandey, Sylvie, Dr. Varun Katyal, Sumit Sawhney, Ketan Bhatia, Meenakshi Dutt just to name a few. All of them are seen enjoying the pool side party over cocktails.

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