Oculus founder apologises to VR fans over Rift price
- 8 years ago
Palmer Luckey, the founder of virtual Reality business Oculus VR, has apologised for misleading consumers in September when claiming the Oculus Rift would be priced in the "ballpark" of $350.
Luckey confessed that when he was making such estimates about the Oculus Rift price being close to $350, it was known to him internally that the price would be closer to $600.
It appears that his explanation for misleading people was a means to counter another falsehood, that the Oculus Rift would cost somewhere close to $1,500.
On Wednesday Luckey's team opened pre-orders on the Oculus Rift consumer model, revealing the device's final $600 price tag.
The first batch sold out in minutes.
Luckey said the price was "obscenely cheap" considering the technology packaged in each device, and claimed that each unit sells at a loss.
Luckey confessed that when he was making such estimates about the Oculus Rift price being close to $350, it was known to him internally that the price would be closer to $600.
It appears that his explanation for misleading people was a means to counter another falsehood, that the Oculus Rift would cost somewhere close to $1,500.
On Wednesday Luckey's team opened pre-orders on the Oculus Rift consumer model, revealing the device's final $600 price tag.
The first batch sold out in minutes.
Luckey said the price was "obscenely cheap" considering the technology packaged in each device, and claimed that each unit sells at a loss.