A Christmas boy-girl catalog without prejudice

U Stores have launched a special promotional campaign for New Year celebrations. In this spot they present their Christmas catalog that aims to provide children a world without prejudice. While we are all conditioned, right from the childhood, on what is supposed to be for boys and what supposed to be for girls, U Stores decided, at their level, to break that. So they removed the "toys for girls" and "boys toys" from their Christmas catalog to simply offer toys, putting the ban prejudice.


The commercial shows that experience in the field. Several children of both sexes playing It shows all game types that are present, regardless if they are "for boys" or "for girls". A brilliant move.