• 9 years ago
Why East Africa as a destination get knocked down in travel marketing battle http://www.colmmcgill.com
I know in five years there won’t be much people saying “digital marketing” or “online marketing” as a form of marketing, marketing will only be dominated by a digital world, so digital marketing is not only a must but a living.
Five years is not a century, whether you are starting a business today or your business has been in existence for years, evaluate your marketing and invest more in digital marketing before it’s too late. One of the big reasons why businesses should be online is because the target audience, the consumers are online.
There would be no value for money targeting your promotion and marketing to unknown audience, but since the emergence of digital marketing, you know where to find your audience. If your target clients that are on Facebook or on Instagram, you see them directly, but more importantly now marketers have all resources to know what your target clients are searching, what they are interested in, what’s their demographic characteristics, are they buyers or just window-shoppers.

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