SNEAKERS IN A BOTTLE – VEJA

  • il y a 9 ans
How can we produce differently ?

This video traces the way of a recycled plastic bottle in Rio de Janeiro that turns into a VEJA sneaker. 3 old plastic bottles are used to produce a pair of sneaker. The technical B-Mesh material is made 100% out of recycled plastic bottles and represents 70% of the upper surface. VEJA sneakers are all made with ecological, fair trade materials. VEJA proves that we can change the way products are made.