Tata Motors rope in Lionel Messi as the new brand ambassador
- 9 years ago
Days after Cyrus Mistry told vendors that Tata Motors needs to improve its brand perception in passenger cars, Tata Motors got on board Lionel Messi as its new brand ambassador. ET NOW spoke exclusively to Mayank Pareek of Tata Motors who says that Messi will connect the youth with Tata Motors. Listen in.