Targeted Philanthropy Can Drive Better Business Results | Sodexo

  • 9 years ago
By George Chavel - CEO of Sodexo North America (U.S. and Canada) and CEO of Sodexo Healthcare Worldwide

Corporate brand is not just about what you do, it’s about who you are as an organization. I’ve talked before about how that brand has become a key to attracting and keeping your workforce. One of the crucial components to a company’s brand centers on the choices it makes in the world of philanthropy. It’s not just a question of sharing wealth in a responsible way, but about choosing those with whom you share it in a way that reflects the values held by your company and its employees.

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