The neuroscience of strategic messaging

http://0s4.com/r/06TVWM | A pivotal power marketing strategy video blog that explains the important of understanding how the brain work when marketing. It is getting harder to create the right sales triggers and hot button messages that grab attention and help close sales. This video and blog explores the latest research on brain waves and the Reticular Activating System, that controls consciousness and filters out whats not important. Messaging strategy must know what works and what does not and this video is part of the AllCast Power Marketing series about messaging and the psychology of sales. http://0s4.com/r/06TVWM