Brand Equity – In Conversation With Subhash Chandra

Zee group Chairman – Subhash Chandra seems to be clear that he is not in the rat race of occupying the number one position but he wants to be the number one when it comes to profitability. In this edition of Brand Equity, ET NOW’s Sonali Krishna spoke to the man himself to quiz him on his media business, ad-revenue growth and other issues that the industry is currently facing. Listen in.