Brand Equity – Analysing 'Kodaikanal Won't' Effect

The latest rap doing the rounds on social media ‘Kodaikanal Won’t’, set to Nicki Minaj’s ‘Anaconda’, calls upon Unilever to clean up its alleged toxic waste from this hill station! Catch ET NOW’s Sonali Krishna read into how Unilever has taken a beating thanks to this video and how corporations need to learn to communicate in this new, digital world with Filmmaker - Rathindran R Prasad, Writer & Activist - Nithyanand Jayaraman and Futurebrands CEO – Santosh Desai. Catch the full show here.