TWCs Kernel Gets Hands-On For A New Curiosity Ad Campaign v2 | TWC

  • 9 years ago
This spring we helped launch a new and improved Connectory database at www.theconnectory.org. Made possible by Time Warner Cable (TWC) as part of our Connect a Million Minds (CAMM) initiative, The Connectory is the largest and most comprehensive directory of science, technology, engineering and math (STEM) opportunities and programs in the country.

To promote this family resource, we launched an original ad campaign that cues parents to signs that their kids are interested in STEM – by catching them in some MythBusters-esque experiments – and points them to The Connectory to find local learning opportunities that’ll satisfy that natural curiosity.

Read more: http://bit.ly/1gQXadw

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