Brand Equity At #CannesLions: India’s Dismal Performance | BBDO India Only Saving Grace

For India, 2015 will go down in history as the year that we hit rock bottom at the world creative stage! A meagre13 metals was all that we managed at the Cannes Lions Festival this year. India’s worst ever showing so far. The only strong suit was - BBDO India bagging the Grand Prix in the newly launched Glass Category for Whisper’s 'Touch the Pickle' campaign. ET NOW spoke to the Indian delegation here and here’s a rather scathing report!

Also here’s a dose of quirky fashion the Brand Equity team spotted at Cannes Lions 2015! Take a look at the eyeball grabbing statement styles here!