The Age of O2O Commerce ? Online and Offline Joining Forces to Drive Consumption
[Trend Insight]
The Age of O2O Commerce ? Online and Offline Joining Forces to Drive Consumption
The buzzword for retailers these days is O2O. Online-to-offline commerce uses the Internet and mobile technology to find consumers and have them make real-world purchases. The business model is seeping fast into our daily lives amid ubiquity of smartphones. Shopping and bargain information around the area you are cruising pop up on smartphones as well as coupons you can use to save money in purchases and dining. Real estate and cab services have joined the O2O bandwagon. Let's look at the trend that is taking the retail sector by storm and changing the ways in consumer behavior.
The Age of O2O Commerce ? Online and Offline Joining Forces to Drive Consumption
The buzzword for retailers these days is O2O. Online-to-offline commerce uses the Internet and mobile technology to find consumers and have them make real-world purchases. The business model is seeping fast into our daily lives amid ubiquity of smartphones. Shopping and bargain information around the area you are cruising pop up on smartphones as well as coupons you can use to save money in purchases and dining. Real estate and cab services have joined the O2O bandwagon. Let's look at the trend that is taking the retail sector by storm and changing the ways in consumer behavior.
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