Creating innovation capital thanks to APIs as seen by Luc Bretones
Luc Bretones, Head of Orange Technocentre, takes stock on the deployment of innovation based around APIs sharing and collaboration.
With Open Innovation incorporated into all its areas for research and innovation, Orange is actively contributing towards the deployment of an approach to innovation based around sharing and collaboration. In connection with its mobile app development activities, the Group supports the projects of its developer partners by sharing its know-how and services in order to enable its customers to benefit from increasingly innovative applications.
http://livetv.orange.com/en/live-Orange-TV/Innovation/Startup/Orange-and-startups
http://www.orange.com/en/about/our-features/2013/application-development-at-Orange
http://www.orange.com/en/about/our-features/2013/application-development-at-Orange/Application-development/Open-Innovation-according-to-Orange
With Open Innovation incorporated into all its areas for research and innovation, Orange is actively contributing towards the deployment of an approach to innovation based around sharing and collaboration. In connection with its mobile app development activities, the Group supports the projects of its developer partners by sharing its know-how and services in order to enable its customers to benefit from increasingly innovative applications.
http://livetv.orange.com/en/live-Orange-TV/Innovation/Startup/Orange-and-startups
http://www.orange.com/en/about/our-features/2013/application-development-at-Orange
http://www.orange.com/en/about/our-features/2013/application-development-at-Orange/Application-development/Open-Innovation-according-to-Orange
Transcript
00:08Creating innovation capital
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00:26The multitude of tools include
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00:43in order to expand into new fields.
00:46The idea is to share skills
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undefined:undefinedcooperation isn't always easy.
01:09There may be unforeseen obstacles,
01:12such as culture gaps between
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undefined:undefineddon't always have the same agenda,
01:27or difficulties working
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undefined:undefinedknowledge-sharing and networking.
01:48Sharing knowledge doesn't come
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undefined:undefinedAPIs make partnerships more efficient.
02:12First, an API means explicit knowledge
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undefined:undefinedquickly and simultaneously,
02:37whereas your innovation team
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undefined:undefinedto build a community,
02:56where the usages and the feedback
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undefined:undefinedon top of your platform.
03:11Take Google maps for example,
03:13Google's maps are now found
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03:30APIs have become the tools
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03:48we put an end to orphan innovations,
03:52and enable the APIs to be reused
03:54in different innovations
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undefined:undefinedof the modules to new services.
04:10That's how a real ecosystem
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