Importance of Video to Promote your Brand
Companies, organizations and even personalities rely on the power of virality on social media. Virality is one of the main indicators whether their brand is effective or not. To become viral – to be shared, liked and commented on – the content published on a social platform must have a certain quality to catch on like wildfire. Video marketing has become one of the most effective and inexpensive ways to promote a brand.
Why Videos?
And why not? Artists and musicians realize what video does for their music (the birth of MTV) and how it created a stronger and more immediate impact for the consumers. Take a look at “Gangnam Style”. This music video garnered more than a billion views which resulted to Psy’s eventual global fame.
Source: http://technorati.com/social-media/article/5-rules-to-online-video-marketing/
Media theorist John Berger says that “seeing comes before words. The child looks and recognizes before it can speak.” Videos allow a complete visual communication and help build emotional connections with people. Compared to image and text, video is a completely different method of engaging audiences since the amount of information it can display in a second outweighs the amount of information that is read.
The nifty infographic from Bubobox below enumerates three great reasons why videos have become important to online promotion:
• Online video is cost-effective to produce for the value it generates.
• Video increases brand recognition.
• Online videos are inherently viral.
It also highlights why videos are gaining greater value online compared to textual-based content.
• More people prefer watching videos.
• Videos induce people to stay longer on websites.
• People remember videos.
YouTube is the hub of video marketing. This is the platform for unknowns to become household names and obscure companies turn into corporate success stories. Dollar Shave Club makes a perfect case on how a YouTube video served as a launching pad for this start up ...
Why Videos?
And why not? Artists and musicians realize what video does for their music (the birth of MTV) and how it created a stronger and more immediate impact for the consumers. Take a look at “Gangnam Style”. This music video garnered more than a billion views which resulted to Psy’s eventual global fame.
Source: http://technorati.com/social-media/article/5-rules-to-online-video-marketing/
Media theorist John Berger says that “seeing comes before words. The child looks and recognizes before it can speak.” Videos allow a complete visual communication and help build emotional connections with people. Compared to image and text, video is a completely different method of engaging audiences since the amount of information it can display in a second outweighs the amount of information that is read.
The nifty infographic from Bubobox below enumerates three great reasons why videos have become important to online promotion:
• Online video is cost-effective to produce for the value it generates.
• Video increases brand recognition.
• Online videos are inherently viral.
It also highlights why videos are gaining greater value online compared to textual-based content.
• More people prefer watching videos.
• Videos induce people to stay longer on websites.
• People remember videos.
YouTube is the hub of video marketing. This is the platform for unknowns to become household names and obscure companies turn into corporate success stories. Dollar Shave Club makes a perfect case on how a YouTube video served as a launching pad for this start up ...