From Denmark to Mozambique: Health on Two Wheels | Novo Nordisk
- 9 years ago
From Bagsv?rd to Beira: Blue bikes hit the roads of Mozambique
Anyone who has ever visited Denmark will know that bicycles are one thing the country is certainly not lacking. The sprawling Novo Nordisk sites across Denmark are no exception, where Novo Nordisk-branded bikes help employees get around between buildings throughout the day.
In 2009, Novo Nordisk was approached by Danish bicycle leasing firm Baisikeli with an idea for an innovative partnership. Novo Nordisk would lease bikes for employee use over a two-and-a-half-year period, after which they would be sent to Africa. Here they would be refitted at local bike shops to fit local transportation needs and then sold.
Read the release: http://bit.ly/1BIr8Yv
? 2015 | 3BL Media/Novo Nordisk | All Rights Reserved
Anyone who has ever visited Denmark will know that bicycles are one thing the country is certainly not lacking. The sprawling Novo Nordisk sites across Denmark are no exception, where Novo Nordisk-branded bikes help employees get around between buildings throughout the day.
In 2009, Novo Nordisk was approached by Danish bicycle leasing firm Baisikeli with an idea for an innovative partnership. Novo Nordisk would lease bikes for employee use over a two-and-a-half-year period, after which they would be sent to Africa. Here they would be refitted at local bike shops to fit local transportation needs and then sold.
Read the release: http://bit.ly/1BIr8Yv
? 2015 | 3BL Media/Novo Nordisk | All Rights Reserved