Petra Cortright’s virtual #adidasStellaSport world …
LA-based digital artist, Petra Cortright, shares her
interpretation of the brand new adidas StellaSport collection designed under the creative direction of Stella McCartney.
“This video came intuitively from the colour blocks, flexible shapes, and the activity which Stella Sport is inspired by. I experimented with ways of moving in the clothing - bouncing on a trampoline, jumping rope, kicking a soccer ball around the studio – and then created a visual environment which would embrace the entire combination”
interpretation of the brand new adidas StellaSport collection designed under the creative direction of Stella McCartney.
“This video came intuitively from the colour blocks, flexible shapes, and the activity which Stella Sport is inspired by. I experimented with ways of moving in the clothing - bouncing on a trampoline, jumping rope, kicking a soccer ball around the studio – and then created a visual environment which would embrace the entire combination”