Brand Equity: Facebook Cuts Organic Reach To Zero | Facebook’s Pay – To – Play Rule

Facebook's new policy of drastically cutting down organic reach for Facebook brand pages has caused a huge stir within the marketing fraternity! The new rule ensures fewer promotional posts to appear in users’ News Feeds essentially making all Facebook likes of brand pages redundant! Therefore, is buying ad space on Facebook the only way out for marketers or is there more they can do to play around this new algorithm? Listen in to social media marketing experts to find out just that, in this Brand Equity report.