Terry Crews and Olivia Culpo help launch Old Spice's Fresher Collection

The world's manliest grooming brand picked one of the world's most famous commuter stations to unveil its new Old Spice Fresher Collection with help from the Old Spice Guy himself, TV host and Brooklyn Nine-Nine star Terry Crews. The Fresher line of deodorants, body washes and sprays is designed to help men smell manlier than the Great Outdoors, and Crews came dressed for the occasion.