Rule Number One: Make Effing Great TV
Gamification Co - Concourse Exhibition Center
ON-DEMAND ONLY
Karl will be discussing his successful TV show "GT Academy", a competition reality show partnership between Nissan and Sony Playstation that proves gamers have skills that transfer into the real world. He'll also look at globally how Gaming and Reality TV are the best ways to reach a new generation of consumers, and what the future is for this kind of engagement for brands.

Karl Dunn
Creative Director (CD) Nissan Americas, TBWA/Chiat/Day