Celebrating the launch of Nike Women’s collection with Pedro Lourenço, NOWNESS commissioned and premiered an otherworldly short in the Atlas Mountains. Directed by Abteen Baghari to a score by Jessy Lanza and starring the hyper physical French dancer Hajiba Fahmy, the gravity defying film is choreographed by Aaron Sillis, in collaboration with Nike master trainer Joslyn Thompson Rule and is inspired by core body movements in a collision of couture and technical training apparel.
Watch the film with interactive credits and additional behind the scenes on NOWNESS: http://bit.ly/1wjRjQL
MUSIC: Download "As If" by Jessy Lanza from iTunes: http://geni.us/3joc
Nike Women x Pedro Lourenço launches October 22 2014 in NikeLab in NYC, London, Paris, Milan, Hong Kong, and Shanghai, Rio and on www.Nike.com/NikeLab in NA, WE, Japan and China.
Watch the film with interactive credits and additional behind the scenes on NOWNESS: http://bit.ly/1wjRjQL
MUSIC: Download "As If" by Jessy Lanza from iTunes: http://geni.us/3joc
Nike Women x Pedro Lourenço launches October 22 2014 in NikeLab in NYC, London, Paris, Milan, Hong Kong, and Shanghai, Rio and on www.Nike.com/NikeLab in NA, WE, Japan and China.
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Sports