How Reputation Affects Corporate Workforce: CR Magazine Survey - The Minute

  • 10 years ago
What’s the status of corporate reputation among the workforce these days? Every year, CR Magazine polls one thousand employed and unemployed workers to find out. The survey cuts to the chase: its bottom line is, how do corporate responsibility, reputation and transparency impact job decisions? Meaning, who would you like to work for, given a choice?

The 2014 corporate reputation survey turned up some interesting results. The majority of Americans, 72%, want to work for a company whose CEO is actively involved in corporate responsibility and/or environmental issues. Even if unemployed, 76% of Americans would not take a job with a company that had a bad reputation. This is a five percent increase from 2013. The vast majority, 93%, would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation.

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