Retail Trends: Big Data Optimizes Sales & Operations

Retailers like Family Dollar and suppliers like Procter & Gamble are using big-data analytics to maximize efficiency and revenue across the entire supply chain. Lori Schafer, Executive Advisor for the SAS Institute Retail Practice, moderated a panel with executives from these companies at the National Retail Federation BIG Show in New York last month. Here, she shares insights on retail supply chain optimization and in-store customer tracking for targeted sales.