Online Reputation Management For Restaurants - Restaurant Reputation Marketing
Getting a Good Restaurant Reputation the Right Way
Your restaurants' reputation will precede you in business dealings and online searches. It will follow you to business conferences and even if your business closes. This makes restaurant reputation management important in today’s world. However, you need to know how to get a good reputation the right way before you dive in.
Trust relies on honesty and transparency. Don’t buy Facebook likes or positive reviews. Don’t try to remove negative posts on review sites or cover up negative comments on your website. Attempting to cover up negative information gives it more credence to those who initially read it, and in an era of screen shots and social media, trying to hide the negative review may result in more negative publicity than the initial negative remark. Even in minor cases, customers who posted a negative opinion become vitriolic when their complaints are deleted – in essence, silenced. It proves to them that you don’t care about their opinion. You create a permanent source of negative PR that can never be silenced. It is better to leave negative posts alone than to campaign to remove them. Best of all is to work with the customer to solve their problem, turning a potential enemy into a future customer. Even if that person does not come back, you’ll improve your image with those who read how you refunded the person’s money or gave them a replacement product.
Getting a Good Restaurant Reputation the Right Way
Your restaurants' reputation will precede you in business dealings and online searches. It will follow you to business conferences and even if your business closes. This makes restaurant reputation management important in today’s world. However, you need to know how to get a good reputation the right way before you dive in.
Trust relies on honesty and transparency. Don’t buy Facebook likes or positive reviews. Don’t try to remove negative posts on review sites or cover up negative comments on your website. Attempting to cover up negative information gives it more credence to those who initially read it, and in an era of screen shots and social media, trying to hide the negative review may result in more negative publicity than the initial negative remark. Even in minor cases, customers who posted a negative opinion become vitriolic when their complaints are deleted – in essence, silenced. It proves to them that you don’t care about their opinion. You create a permanent source of negative PR that can never be silenced. It is better to leave negative posts alone than to campaign to remove them. Best of all is to work with the customer to solve their problem, turning a potential enemy into a future customer. Even if that person does not come back, you’ll improve your image with those who read how you refunded the person’s money or gave them a replacement product.
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