The Abs-Tract - Trailer

The AbsTract is part documentary on fitness and philosophy and part fictional satire on the self help industry writ large. The crux of the joke is you can get ripped abs, just by thinking it. But wait, there's more. It begins as an informercial pitch and evolves into a platform for social critique. The absurdity of ab gimmicks, puns, and positive thinking is juxtaposed with interviews with academics which highlight the importance of critical thinking, as well as practical fitness methods like using a standing desk.