Digital Persuasion in Action Rule 2: How Ritz-Carlton Uses Social Media as the Fuel to Build Relationships Online and Offline

“Luxury” and “responsibility” are not always words that are used together, but that doesn’t have to be the case. For The Ritz-Carlton Hotel Company, social media is a crucial strategy to build relationships with key stakeholders around its social commitments that then lead to offline engagement, according to digital persuader Sue Stephenson, the company’s vice president of Community Footprints.