Derren Brown - Fear and Faith - Episode 1

In this show, Derren Brown investigates a new wonder drug called Rumyodin which is claimed it completely eradicates the experience of fear. He follows the progress of four participants, who volunteered to try this drug, from day one. All is suffers from severe fears and phobias and they've been selected by Cicero which developed the medicine, to be the first non-military users of the drug.

Interesting thing is Rumyodin (it's an anagram) is a placebo and maded up by Derren Brown. He examines how belief can be powerful and a placebo can make dramatic changes in an invidiual life.