Giorgio Burlini

How People Read Online

Pay Per Click: Landing pages

IT Industry vs Automotive industry

Pest Steeple - Pestel

Marketing environment

The Marketing Mix

Porters Strategies - Generic Strategies

Porter's five forces - Porter's 5 forces

Brand Management:Staff as brand builders

Model of strategic brand building process – Grow

Brand Management: Brand objectives

Brand Management: Nurturing brands

Brand Management: 360 Brand experience

Brand Management: Characteristics of successful brands 2

Brand Management: Characteristics of successful brands 1

Brand Management: Evolutionary Interpretetions

Brand Management: Brand essence

Brand Management: Audit brandsphere – Consumers

Brand Management: Brand objectives

Brand Management: Staff as brand builders

Brand Management: Learning history

Growing brands

Brand Management: Growing Brands 1

SEM: How Pay Per Click works

Website Usability: Assessing your site

Sales Outsourcing: Why sales managers use CSO

Sales Management: The strategy negotiation

Website Usability: Top tips for site design

Website Usability: How people behave online

Website Usability: Meet expectations