COKESTUDIO HITS

is a Pakistani television series and international music franchise which features live studio-recorded music performances by established and emerging artists. It is the longest-running annual TV music show in Pakistan since 2008. Coke Studio combines a myriad of musical influences, from traditional classical, folk, Sufi, qawwali, ghazal and bhangra music to contemporary hip hop, rock and pop music.[1] The show is noted for promoting Pakistan's multiculturalism by inviting artists from various regions and of various languages to collaborate musically in live studio recording sessions.
The show features artists in each episode, by a house band and guest artists. All episodes are recorded at Studio 146 in Korangi, Karachi. Coke Studio tracks are officially available on their YouTube and SoundCloud channels.
Following success in Pakistan after its first launch, Coke Studio has also become an international franchise. The Pakistani show has amassed a large fan following in neighboring India.[6] The success of the show prompted Coca-Cola to launch the Indian version Coke Studio @ MTV, with a similar format, which has proven to be both critically acclaimed and commercially successful.[7] The Indian version has been produced by MTV India.[8] In April 2012, an Arab version of the show, Coke Studio بالعربي was launched in the Middle East featuring performances by various Arabic and international music artists, produced by the songwriter Michel Elefteriades.

Coke Studio has also been seen as an economic process of transnationalism and as a transnational television production, with its production systems being created and augmented by global flows of artists, technology, distribution and economics. Within this process, economic structures are created, opened and even reoriented; influences are borrowed and music produced; communities and heritage discovered and remained – this is done intellectually and physically, and more importantly, transnationally.[9]

,